AND NOW THE LATEST IN SPORTS: TWEETS THAT ROAR

Sports in general, and motorsport racing in particular, have never occupied much of my cranial real estate. Yet, I spent a good hunk of Memorial Day weekend thinking about both. It all started when Denver Post sports columnist Terry Frei fired off a thoughtless tweet saying he was “very uncomfortable” with a Japanese driver, Takuma Sato, winning the Indy 500.

As the Twittersphere erupted, complete with Pearl Harbor and Hiroshima references, Frei launched what has become the normal protocol for this kind of social media foot-in-mouth disorder: a series of inelegant apologies, one of which included a plug for his latest book. Then, as this formulaic minuet played out, front office honchos from the Denver Post went into full somber-and-righteous mode to declare the offending tweet “disrespectful and unacceptable”. “(It) doesn’t represent what we believe nor what we stand for,” so sayeth the corporate executives in a prepared statement. They also fired Frei, a move that is not always part of this post tweet-gone-bad ritual.

So, besides the fact that Sato can drive really fast, what do we know so far? Number 1: Frei’s tweet was an outrageous thought that should never have left his brain, outside the confidentiality of a therapist’s office. Number 2: the Denver Post’s reaction was the epitome of disingenuousness. The newspaper is owned by a hedge fund that “stands” for only one thing: sucking as much money as it can out of its properties. This company has financially benefited from Frei’s verbal edginess as a four-time winner of the Colorado sportswriter of the year award. If the Indy 500 tweet was linked to his role as a Post columnist, then his editors had every right, if not an obligation, to see it before it went out, just as they read and edited his columns prior to publication. In practice, however, most newspapers encourage or require their writers to tweet and use other social media platforms as a way of plugging the brand and drawing eyeballs to their content. The owners waive their right of advance approval to take full advantage of the spontaneity that is social media. To encourage controversial writing that attracts readers makes sense. Firing the guy when his controversy crosses a line that was never drawn for him does not.

But there is something bigger going on here, namely an epidemic of sportswriters stumbling into the Twitter penalty box. A former football writer for the Cleveland Plain Dealer incurred the wrath of his employer when he tweeted that the owner of the Browns is a “pathetic figure”. An ESPN sportscaster was disciplined for a tweet that described his competitors at a Boston television station as “2 washed-up athletes and a 60-yr-old fat guy with no neck.” An Associated Press sportswriter who tweeted about horrible refereeing in an NBA game got into trouble with his employer after the referee filed a law suit. A Chicago Sun Times sports reporter had to delete his Twitter account after his lifetime collection of sexist tweets went viral. A New York Post sportswriter was fired for an inauguration day tweet that said simply: “9.11.2001. 1.20.2017”, apparently an assertion that the Trump presidency was as much a threat to this country as the Twin Towers and Pentagon bombings.

Before social media, sports reporters rarely encountered disciplinary action. As a union rep in this industry, the only sports discipline case I had was a hockey writer who, while at work, bet (and lost) $500 on whether the groundhog would see its shadow on February 2. (The poor chump swore he thought the no-gambling rule was limited to games he covered.) For the most part, sportswriters were in their own little world, far below management’s radar. The other huge difference between then and now is that many sports journalists of old distinguished themselves as top notch writers. Not limited to whatever unfinished and unvarnished thought might be floating in their heads, these literary giants were able to convert a mundane soccer match into compelling prose. I had never read a sports story before taking my first journalism class. I turned in a tepid, mechanical account of a student government meeting and my professor handed me a volume of selected sports articles. I told him I had no interest in sports. “Doesn’t matter,” he said. “These are master story tellers. A good story is more than a recitation of facts.” For example:

• Jim Murray (Los Angeles Times) covering a 1960s Rose Bowl game involving an Iowa team: “There were thousands of people in calico and John Deer caps in their Winnebagos with their pacemakers and potato salad, looking for Bob Hope.”
• Shirley Povich (Washington Post) reporting on a New York Yankees pitcher tossing a perfect game in the 1956 World Series: “The million-to-one shot came in. Hell froze over. A month of Sundays hit the calendar. Don Larson today pitched a no-hit, no-run, no-man-reach-first game in a World Series.”
• Red Smith (New York Times) describing an unlikely home run that won the 1951 National League pennant for the New York Giants: “Now it is done. Now the story ends. And there is no way to tell it. The art of fiction is dead. Reality has strangled invention. Only the utterly impossible, the inexpressibly fantastic, can ever be plausible again.”

Yes, those were the days, my friends. It was a calmer time, before Twitter and Facebook and Instagram, a time when journalists faced only two tasks: getting it right and writing it well. In our brave, new, real time world, they are now expected to let loose with every embryotic half-baked thought that enters their heads. And pray that it doesn’t offend the suits who sign their paychecks. That leaves them with only one recourse, and I hope they take it: THINK – long and hard – before you tweet!